Why I dropped the "Personal" in Personal Training

Self Reflection
With the evolution of new exercises, trends, equipment, and services, I took a step back to evaluate what I called Personal Training. While this profession has been around for decades, it means many things to many people. Some see personal trainers as a must. They know without a trainer holding them accountable to meeting with them on set days and times, they'll revert to prior bad habits, or won't workout at all. Other's see trainers as saviors. By that, I mean that they hire us to mold them into something that they've never been before. Smaller, leaner, fit, more athletic, or even more muscular. They don't know how, don't have the knowledge, and don't have the will to do this on their own BUT they are motivated to do so. This makes total sense to me.
What also made sense to me is that I needed to evaluate what I TRULY do and rebrand what best suits the services that I provide. Transforming a mindset, habits, and attitude is how I help clients achieve their goals. So many of my clients initially thought that by hiring me, all of their lofty fitness goals would come true. While this is very possible, it won't work by doing the same things you've done your entire life. That is, hiring a trainer, working out, and going home.
While I still use the word personal training in conversation and at other times, transformation training is what I will identify my primary services as. It still involves the same elements; that is, they require above average effort, weights, reps, sets, and a little sweat equity.
The difference is that I have increased my customer service with the focus of TRANSFORMING my clients approach, appreciation, and dedication to fitness. I am in constant contact with my clients and make sure that we are actively improving the communication regarding nutrition, cardio, planning, and documentation. I have never been more proud of my clients. They never complain, the keep me updated by text message, and have a new attitude towards fitness and value the service that I provide.
Have you ever thought about hiring a trainer? I'd love to hear from you. Schedule a consultation